Why New Vehicle Sales Has Seen A Noted Increase In Three Years
January 30th 2019 Written by Mark Masters
Expanding within Dorset and maintaining close relationships is the main objective for one of the team in 2019.
Ryan Gilmer approaches his three years with MAN as their sales executive and based at our head office in Poole.
With orders coming in for new vehicles and providing information and advice, has rewarded the long game of getting to know businesses and being a close point of contact.
Things are certainly different now from the early days of starting with a new opportunity and a regional space to work within. Ryan says, “Over time, companies know that someone is present to help from MAN that is within their region.”
“Being based at ETS Truck & Van has helped immensely. The familiarity of the business to others, the introduction of a revamped sales side made my life easier.”
“I can remember Colin Gale (ETS, MD), introducing me to companies such as RNLI when I started. As we closed 2018, RNLI had purchased their new TGM 15.250 C Cab with beavertail body. To build a customer base where there is already a customer relationship with ETS, just means that everything is now centralised from Poole.”
“Working closely with ETS effectively means that other people are helping get the word out.”
The Regional Coverage
What is now happening is that Ryan’s regional coverage goes hand in hand with the ETS marketplace.
The service is now extending further into west Dorset. Ryan says, “My area now effectively covers the DT postcode. This means I now cover areas from Weymouth to Lyme Regis and Dorset borders. This was previously covered by another MAN colleague as part of a much sizeable area. What this now means is that I am more accessible to customers and complements the ETS region.”
A Buoyant Year
With a busy sales schedule for 2019, what does Ryan put this down to? He explains, “Conversations are much stronger and that makes everything more approachable. I am not here to badger people to purchase, it is more of an advisory level. For instance, in October 2018, I achieved my HGV Class 2 license to drive a rigid vehicle. This means I can talk from experience and always put myself in the customers shoes. If I am selling a product, I need to talk with authority.”
“Being present makes people feel safe and assured. For instance, the Dorset September Show was a huge success and look forward to being a part of this in September.”
Recent notable sales have included three TGM 26.340 to Wessex Petroleum and also new orders for South Western Vehicle Auctions. It looks like a busy 2019 that has been built on putting peoples minds at ease, providing information and more importantly being nearby to have a chat.
Let’s Round Up
Ryan concludes, “With a growing customer base, you cannot get complacent. People want a service where they are listened to, understood and everything flows. No one wants delays, slow reactions or just a sense of distance between supplier and customer.”
2019 looks a busy year for the MAN sales division, with support from with ETS, it puts customers at the centre of our worlds.